Top 6 Ways To Advertise Your New Australian Dropship Store

Top 6 Ways To Advertise Your New Australian Dropship Store 

In this post, I want to share with the current top 6 best platforms to advertise and promote a new drop shipping store. I'll be giving you my thoughts on why they are the best, what makes them unique, and what kind of results they can bring to your store. 

Let's get started!

1. Facebook Ads

Facebook is second only to Google as the most popular social media platform with over 1.71 billion active users. You can’t miss this opportunity to advertise your new store on this outstanding platform.

Facebook offers one of the most cost effective advertisement options for e-commerce business. When compared to other platforms, Facebook has one of the lowest cost per click (CPC), especially for mobile advertisement. You can achieve your campaign goals while spending less to achieve them. That’s why even small dropship stores are choosing to advertise on Facebook rather than elsewhere. 

2. Instagram Ads

Instagram is one of the most loved social media by young people. And if you are looking to market your business in a design-centric niche, Instagram ads are your best option. This platform is loved by its users, and they are more likely to make purchases when they see something that inspires them. They love beautiful photos of products, they will love beautiful products advertised on Instagram!

Their revenue per click (RPC) rate is higher than many other social media. But if you don’t want to spend a lot of money on your Instagram ad, you can do it organically and grow your follower account and expose more people to your dropship store. From there, they will naturally click on your store. The organic tactic is one of the most successful ways of achieving success on Instagram.

3. Google Ads

Google ads in Australia differ from other countries in many ways. For example, it is much cheaper than in the USA. For example , in Australia, you can get an ad on Google with the cost (CPC) of $0.30 per click on mobile devices. In the USA, on the other hand, it is more expensive to advertise with a CPC of $1.00+ per click.

Google is not always the best option for dropship stores. Their ad rate CTR may be lower than other social media when compared to its global average, but when you compare it with the social media platforms such as Facebook and Instagram, your advertising cost will be much lower in our experience.

4. Google Shopping

Google shopping has more reach than any other Google ad platform. No matter what niche you are in, there is no doubt that your target audience will get exposed to this platform and potentially your ads at some point.

There are many reasons why Google shopping is a vital part of your dropship store growth strategy. literally millions of people will be exposed to your ad campaign on this platform. which allows retailers to get their products featured on Google search results. This means that you have a great chance to grow your sales and attract new customers.

5. TicTok Ads

TicTok has a new advertising platform where you can run any kind of advertisement for you drop shipping store. It is a good place to start advertising your dropship store with a budget of under $50/day. This platform has a great potential to make sales for your store within the first few days.

This platform opens up new opportunities for drop shippers to advertise their products and make sales all around Australia, even if their business is based in another state. The CPC rate on this platform is great, ranging from $0.5-$0.

6. Pinterest Ads

Pinterest is one of the most searched social media in Australia, especially among young people. It has more reach to your target market than any other platform. This social media site has over 40 million daily active users who are looking for beautiful products to buy. If you are thinking about how to advertise your new drop shipping store on Pinterest, you're lucky! It's also very cheap .

The best part about Pinterest is that it is one of the most preferred advertising mediums for women. This social media platform allows you to put the best pictures of the product in your store onto Pinterest. This site has thousands of people visiting your advertisement.

In Closing

There are many other advertising platforms that you can use to promote your store. The ones mentioned above are just some of the ones we have had the best success with over the years in Australia. If you think about any platform that I forgot to mention, feel free to leave it in the comments below.

If you are interested in starting up your own Australian drop shipping business, check out our FREE Australian dropship Training. We have over 2 hours of great content I'm sure you will get a lot of value from.