SEO For Drop Shipping - 5 Tips For Success
SEO For Drop Shipping - 5 Tips For Success
As an online retailer, it's important to know how search engine optimisation (SEO) can help you promote your products and drive more sales.
In this article I'm going to be talking about how you can use content optimisation, link building, social signals, SEO basics and more to drive traffic to your drop shipping store.
1. Content
When it comes to SEO, the most important thing you can do for your website is to publish high quality, unique and useful content. This doesn't mean that you need to only create content that only uses the exact keywords you're targeting for your products. Instead, understand what people are actually searching for in relation to your niche and create content around these topics. You can use Keyword Planner or Google Trends to find out exactly which keywords people are looking for in relation to your niche.
To make your content stand out from the crowd, you need to make sure that it is clear, concise and to the point. This means that you should avoid writing a single 2000 word article on a single topic - instead break it down into multiple short articles covering different aspects of the topic. This will make it easier for search engines (like Google) to index all of your content and will make your site appear more authoritative in the eyes of users. Great tools like Shortly AI can help with writing great content.
2. Link Building
Another important aspect of website optimisation is your use of links. The more high quality links you have pointing to your website, the better they'll rank in search engine results. When building links, it's important to seek out and build relationships with people and organisations that can help you increase the value of each link you add. You can do this by asking them to use an anchor text for their link - this will make it look like you're linking to their site instead of yours.
Other ways to build links include curating content on your site, guest posting on blogs in your industry and using social media to build links with influencers in your niche. Furthermore, it's important to make sure that your content is as optimised as possible for search engines. As mentioned above, make sure you target keywords on your articles and use those keywords as anchor text in your articles, which will help further boost your site's SEO results.
3. Social Signals
Social signals are important too, as they can help your rankings benefit from backlinks and be used as a popularity metric by search engines. To improve your social media presence, it's important to use social media profiles that generate the most engagement (and not just Facebook, Twitter etc). One way you can do this is to use content marketing tools like Buzz sumo to see what other people are posting about your industry and products.
Also, don't be afraid to share things that aren't about your brand or store - share industry related content or things that you find interesting or useful. These often have a better conversion rate than promotional content and also shows you are an active researcher in the field.
4. Guest Posting for SEO
Guest posting is a great way to boost your link building efforts, gain links and increase your authority. There are two main ways that you can approach guest posting:
1. Outreach - Reach out to people in your industry who have large audiences and offer them a guest post on your site if they give you a link back. The more high quality sites you have linking back to you, the better this will be for your SEO results.
2. Traditional - Create a post on a blog in your niche that covers the topic you are writing about. Then, get in touch with the blogger asking them if you can guest post on their site. Make sure you make it clear to them that your site isn't an affiliate of theirs but they are welcome to share what you've written once it's live.
5. Internal Website Links
Internal links are another important aspect of website optimisation. When people click through to your site, they can be taken to a different page than the one they originally intended to go to. This is because each page has a unique URL. Some websites use internal links as a way of boosting their authority and ranking in search engine results. By linking together all of the pages that relate to each other, you'll improve the relevancy and quality of your site and increase its authority in search engine results.
Furthermore , internal links can be a great way of making your site easier to navigate for users. This is because they can allow them to flow from one page to the next in a way that they wouldn't have been able to if they were just visiting your site for the first time.
In Summery
Optimising your website for search engines is an important part of building your online business. By following these tips, you'll be able to increase the traffic to your website and see an increase in the conversion rate of your Shopify store.
Hope you enjoyed this post, if you would like more info on building a successful Australian drop shipping business check out our Free Australian dropship training. It has 2 hours of fantastic actionable content and I'm sure you will get a ton of value out of it.
